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      <image:caption>Despite some challenges and difficult years - recessions, wildfires and pandemic - I feel fortunate to have worked in the California wine industry for over a decade. I’ve spent most of my career with both heels and muddy vineyard shoes under my desk. My daily work is varied, my commutes have been picturesque , my car is always dirty and I have not run out of wine in 12 years. Running low? Sure. Out? Never. Wine business is a symphony of multiple vocations that often conflict easier than they harmonize. Elements of agriculture, artistry, heavy production, chemistry, hospitality, sales strategy and creative positioning all must exist with a common goal of delivering a fermented fruit drink that people will enjoy and form an emotional bond with - despite its quality and value being as subjective as art.</image:caption>
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      <image:title>About - Hi, I’m amy.</image:title>
      <image:caption>I am a marketing consultant, gregarious extrovert, wine and food lover based in Sonoma County. After 12 years in marketing roles in the California wine industry, I am recognizing a long-held dream of owning my own business and sharing my skills and expertise with wine industry clients. Throughout my career, I have been fortunate to have worked at some of California’s well-loved wineries including Justin Vineyards, Ponte Family Estate, Benziger Family Winery, Mumm Napa and Kenwood Vineyards. In my most recent role as Director of Marketing and Public Relations for Sonoma County Winegrowers, I told the stories of Sonoma County’s many multi-generational farming families, 18 AVAs and vast portfolio of incredible wines.   I have deep story-telling experience about sustainability, viticulture, winemaking and brand histories. Working with wineries and associations with small marketing teams has given me the opportunity to plan and execute a wide variety of marketing and public relations projects. I have a large breadth of experience in wine and am a skilled writer, content creator, public relations professional and project manager. I hold a BA in communications from San Diego State University and an MBA from Cal Poly, San Luis Obispo. I look forward to teaching my first class in DTC sales at Santa Rosa Jr College this spring. In my free time, you can find me swimming laps, cheering for the Giants, sipping wine with my husband, Sam, or playing with my daughter, Adelaide, who aims to teach me the meaning of “gregarious extrovert.”</image:caption>
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